How will we promote and advertise your property to maximise its exposure to potential buyers?
Buyers are very much influenced by what they see. Our eye catching property brochures include high quality internal and external photographs of your property, a concise general description, precise details and measurements for every room, floorplans, and EPC graph ratings. They are designed to impress, and are available in a high quality printed version, and electronic PDF document. Upon instruction, we will produce a full set of details of your property for your approval before live marketing commences.
These are a key part of your property’s presentation, both online and in our property brochures. Floorplans enable prospective buyers to fully appreciate the layout of your property, and allow them to visualise the space in order to make it work for them – even before they actually view your property. We can provide colour floorplans in either 2D or 3D format.
Our prime High Street location and prominent, highly visible LED A3 sized window display cards are the ideal showcase for presenting your property day and night – 24 hours a day, 7 days a week.
We will also promote your property on our 47” ultra bright interactive touch-screen. It is operated by touching the branch window and even works in direct sunlight, advertising your property day and night – 365 days a year. The touch-screen allows prospective buyers to browse all of our properties as if they were on a property portal website, and register their interest in any properties with our branch 24 hours a day, 7 days a week. The touch-screen is unique to Thomas Brown Estates in Orpington. No other Orpington based Estate Agent has embraced this technology to date. It adds a highly visual, eye catching addition to our window display ensuring that your property will not be missed at any time of day or night. It’s the equivalent of our ‘portal on the High Street’!
The internet presents the most comprehensive form of advertising available in today’s property market, with a majority of prospective buyers searching online before contacting an Estate Agent directly. In addition to our own engaging website, all properties marketed with Thomas Brown Estates are advertised on the maximum range of major property websites including Rightmove and Zoopla. This ensures your property is available to the widest possible range of potential buyers. The quality of photographs on our own website is unsurpassed.
Our state of the art Estate Agency software automatically matches your property to all registered applicants based on your property’s attributes – compared against each applicant’s requirements. All matching applicants receive an instant text message property alert – wherever they are, and an email with your property brochure attached in high quality PDF format. This is then followed up by a phone call from one of our dedicated Sales Negotiators. This process results in many quality viewings early in your marketing campaign.
With three dedicated and experienced Sales Negotiators we have the largest sales team in the area. The role of a Negotiator is to contact all applicants that match your property attributes, arrange viewings, collate applicant feedback, negotiate offers, and ultimately secure a quality buyer for your property. Our large sales team enables us to spend much more time dealing with every property, and enables us to promise that our Sales Negotiators will accompany all viewings. Applicants and vendors both receive auto generated text reminders one hour before each viewing, greatly reducing missed or late appointments. A common complaint against Estate Agents is a lack of viewing feedback. We extract and provide prompt feedback for all viewings which is vital to give an idea of the market’s thoughts on your property, and gives us a chance to adjust the marketing of your property if required.
We can arrange an initial marketing ‘open day’ for your property. This can create a ‘buzz’ around your property by generating additional viewings and increasing competition from potential buyers for your property. Our open days are fully controlled. All applicants must be registered with us, must have a reserved appointment slot, and are accompanied by a Sales Negotiator at all times.
Having a distinctive and boldly coloured Thomas Brown Estates ‘For Sale’ board is a very effective way of generating additional quality enquiries from potential buyers. They complement the marketing effort and attract interest from people who may be particularly looking to buy in your area, and are made aware of your property’s availability by the presence of a board, often via your neighbours. A board can lead to increased interest levels in your property and ultimately result in a successful sale.
Thomas Brown Estates run a full page advert in the local ‘News Shopper’ newspaper. We do not share a page with other branches, unlike many of our competitors.
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